L' affectif dans les comportements d'achat et de consommation
Christian Derbaix ; Marc Filser
| Year of publication: |
2011
|
|---|---|
| Authors: | Derbaix, Christian ; Filser, Marc |
| Publisher: |
Paris : Economica |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 212 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | French |
| ISBN: | 978-2-7178-5984-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009140664