L’effet des images animées sur la persuasion publicitaire : le rôle médiateur des réponses hédoniques
This paper aims to highlight the mediator role of hedonic responses in the relation between animated images and attitudinal responses. To this purpose, we have manipulated two categories of advertising opposing animated to non animated images.
Year of publication: |
2004-05
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Authors: | Hussant-Zebian, Rola |
Institutions: | Université Paris-Dauphine (Paris IX) |
Subject: | mental imagery | hedonic | animated images | immersion | emotion | imagerie mentale | hédonique | images animées |
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freely available