Lagged Effect of TV Advertising on Sales of an Intermittently Advertised Product
Year of publication: |
2015
|
---|---|
Authors: | Rufino, Cesar |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (12 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: DLSU Business & Economics Review 18:1 (2008), pp. 1-12 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 15, 2008 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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