Language abstraction in word of mouth
Year of publication: |
2010
|
---|---|
Authors: | Schellekens, Gaby A. C. ; Verlegh, Peeter ; Smidts, Ale |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 2, p. 207-223
|
Subject: | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Sprache | Language | Markenimage | Brand image | Niederlande | Netherlands |
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