Lasting customer loyalty: a total customer experience approach
Year of publication: |
2006
|
---|---|
Authors: | Mascarenhas, Oswald A. ; Kesavan, Ram ; Bernacchi, Michael |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 23.2006, 7, p. 397-405
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer loyalty | Customer relations | Customer satisfaction | Buyer‐seller relationships | Value chain |
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