Latent Topic Modeling of Consumer Reviews : Linking Text Evaluations to Customer Satisfaction and Brands
Year of publication: |
2013
|
---|---|
Authors: | Bueschken, Joachim |
Other Persons: | Allenby, Greg M. (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand |
Extent: | 1 Online-Ressource (40 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 20, 2013 erstellt |
Other identifiers: | 10.2139/ssrn.2324137 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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