Les marques devraient-elles cultiver le FoMO de leurs followers sur Instagram en publiant du contenu éphémère?
Year of publication: |
2023
|
---|---|
Authors: | Maar, Daniel ; Kéfi, Hajer ; Orhan, Mehmet A. |
Published in: |
Recherche et applications en marketing : RAM. - London : Sage Publ., ISSN 2051-2821, ZDB-ID 2170405-3. - Vol. 38.2023, 4, p. 114-133
|
Subject: | attachement à la marque | attitude envers la marque | contenu éphémère | engagement envers le comptede la marque | fatigue envers le compte de la marque | FoMO | Instagram |
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