Less "sponsorship as advertising" and more sponsorship-linked marketing as authentic engagement
Year of publication: |
2019
|
---|---|
Authors: | Cornwell, T. Bettina |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 48.2019, 1, p. 49-60
|
Subject: | Marketing | Sponsoring | Sponsorship |
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