Less willing to pay but more willing to buy: How the elicitation method impacts the valuation of a promotion
Year of publication: |
2019
|
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Authors: | Lu, Zoe Y. ; Hsee, Christopher K. |
Published in: |
Journal of Behavioral Decision Making. - Wiley, ISSN 0894-3257, ZDB-ID 1477211-5. - Vol. 32.2019, 3 (03.01.), p. 334-345
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Publisher: |
Wiley |
Saved in:
Online Resource
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