Let me entertain you : increasing overall store satisfaction through digital signage in retail waiting areas
Year of publication: |
2019
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Authors: | Garaus, Marion ; Wagner, Udo |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 47.2019, p. 331-338
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Subject: | Digital signage | Perceived waiting time | Visual distraction | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction |
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