Let's be honest about the attraction effect
Year of publication: |
2014
|
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Authors: | Huber, Joel ; Payne, John W. ; Puto, Christopher P. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 4, p. 520-525
|
Subject: | replication | asymmetric dominance | attraction effect | context effects | Konsumentenverhalten | Consumer behaviour | Experiment |
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