'Let's Wait and See!' The Real Option to Switch as a New Element of Customer Value
Year of publication: |
2013
|
---|---|
Authors: | Henseler, Jörg |
Other Persons: | Roemer, Ellen (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Deutschland | Germany | Realoptionsansatz | Real options analysis | Kundenwert | Customer value | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing | Gesetzliche Krankenversicherung | Public health insurance |
Extent: | 1 Online-Ressource (25 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Schmalenbach Business Review, Vol. 65, April 2013, pp. 112-136 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2013 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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