Levels of corporate globalization : development a measurement scale for global customer management
Petra Kuchinka
| Year of publication: |
2004
|
|---|---|
| Authors: | Kuchinka, Petra |
| Publisher: |
Houndmills [u.a.] : Palgrave Macmillan |
| Subject: | Relationship marketing | Mathematical models | Customer relations | Management | Globalization | Economic aspects | International business enterprises |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 192 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-4039-3625-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004445240