Leveraging Information Across Categories
Year of publication: |
2003
|
---|---|
Authors: | Iyengar, Raghuram ; Ansari, Asim ; Gupta, Sunil |
Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 1.2003, 4, p. 425-465
|
Publisher: |
Springer |
Subject: | cross category analysis | information transfer | hierarchical bayes |
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