Leveraging intercollegiate athletics to support academic giving at NCAA Division I institutions
Year of publication: |
January-March 2017
|
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Authors: | Stinson, Jeffrey L. |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 29.2017, 1, p. 1-19
|
Subject: | Donor behavior | fundraising | higher education | institutional advancement | intercollegiate athletics | Hochschule | Higher education institution | Fundraising | Sport | Sports |
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