Leveraging luxury brands : prevailing trends and research challenges
Year of publication: |
March 2016
|
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Authors: | Uggla, Henrik |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 13.2016, 1, p. 34-41
|
Subject: | Luxusgüter | Luxury goods | Markenartikel | Brand | Markenführung | Brand management |
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