Leveraging nation branding opportunities through sport mega-events
Year of publication: |
2016
|
---|---|
Authors: | Knott, Brendon ; Fyall, Alan ; Jones, Ian |
Published in: |
International Journal of Culture, Tourism and Hospitality Research. - Emerald Group Publishing Limited, ISSN 1750-6190, ZDB-ID 2276899-3. - Vol. 10.2016, 1, p. 105-118
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Stakeholders | Brand image | Nation branding | Sport mega-events | 2010 FIFA World Cup | Leveraging |
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