Extent:
XI, 217 S. : graph. Darst.
Series:
Schriften zum Marketing. - Düsseldorf : Verl. Handelsblatt. - Vol. 11
Type of publication: Book / Working Paper
Notes:
Literaturverz. S. 209 - 217
ISBN: 3-8202-0490-3
Source:
Persistent link: https://www.econbiz.de/10004064226