Lifestyle brands : a guide to aspirational marketing
Stefania Saviolo ; Antonio Marazza
| Year of publication: |
2013
|
|---|---|
| Authors: | Saviolo, Stefania ; Marazza, Antonio |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Brand name products. | Branding (Marketing) | Relationship marketing. | Customer relations. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 141 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-137-28592-8 ; 1-137-28592-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009694884