Likelihood estimation of consumer preferences in choice-based conjoint analysis
Merja Halme; Markku Kallio
| Year of publication: |
2014
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|---|---|
| Authors: | Halme, Merja ; Kallio, Markku |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 239.2014, 2 (1.12.), p. 556-564
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| Subject: | Conjoint analysis | Utility function | Preference estimation | Maximum likelihood | Marketing research | Conjoint-Analyse | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Marktforschung | Market research | Schätztheorie | Estimation theory | Maximum-Likelihood-Schätzung | Maximum likelihood estimation | Nutzenfunktion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010407802