Likelihood estimation of consumer preferences in choice-based conjoint analysis
Year of publication: |
2014
|
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Authors: | Halme, Merja ; Kallio, Markku |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 239.2014, 2 (1.12.), p. 556-564
|
Subject: | Conjoint analysis | Utility function | Preference estimation | Maximum likelihood | Marketing research | Conjoint-Analyse | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Schätztheorie | Estimation theory | Nutzenfunktion | Maximum-Likelihood-Schätzung | Maximum likelihood estimation | Diskrete Entscheidung | Discrete choice |
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