Linking consumer-brand identification to relationship quality : an integrated framework
Year of publication: |
2011
|
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Authors: | Dimitriadis, Sergios ; Papista, Erifili |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 10.2011, 3, p. 271-289
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Subject: | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
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