Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Year of publication: |
2014
|
---|---|
Authors: | Foroudi, Pantea ; Melewar, T. C. ; Gupta, Suraksha |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 11, p. 2269-2281
|
Subject: | Corporate logo | Corporate image | Corporate reputation | Corporate visual identity | Design | Typeface | Firmenimage | Reputation | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour |
-
Foroudi, Pantea, (2014)
-
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy, (2018)
-
Corporate logo : history, definition, and components
Foroudi, Pantea, (2017)
- More ...
-
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea, (2016)
-
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C., (2017)
-
Corporate logo : history, definition, and components
Foroudi, Pantea, (2017)
- More ...