Linking information motivation to attitudes towards web advertising
Year of publication: |
2014
|
---|---|
Authors: | Mahmoud, Ali Bassam |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 5.2014, 3, p. 396-413
|
Subject: | Attitudes | Consumer behavior | Syria | Beliefs | Internet usage | Information motivation | Konsumentenverhalten | Consumer behaviour | Motivation | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Internet | Experiment | Informationsverhalten | Information behaviour | Syrien | Meinung | Opinion |
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