Linking marketing actions to value creation and firm value : insights from accounting research ; comment
Year of publication: |
2009
|
---|---|
Authors: | Kimbrough, Michael D. ; McAlister, Leigh |
Other Persons: | Srinivasan, Shuba (contributor) ; Hanssens, Dominique M. (reviewed) |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 3, p. 313-319
|
Subject: | Rechnungswesen | Accounting | Betriebliche Wertschöpfung | Value creation | USA | United States |
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