Linking place, mega‐event and sponsorship evaluations
Year of publication: |
2013
|
---|---|
Authors: | Nadeau, John ; O'Reilly, Norm ; Heslop, Louise A. |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 22.2013, 2, p. 129-141
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Sponsorship | Olympic Games | Country image | Destination image | Supplier evaluation |
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