Listening to the voice of the market : how to increase market share and satisfy current customers
R. Eric Reidenbach
| Year of publication: |
2010
|
|---|---|
| Authors: | Reidenbach, R. Eric |
| Publisher: |
Boca Raton, Fla. [u.a.] : CRC Press |
| Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor | Marktforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 193 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-4200-9330-8 ; 1-4200-9330-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003868264