Listening to the Voice of the Market
Year of publication: |
1994
|
---|---|
Authors: | Johne, Axel |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 11.1994, 1, p. 47-59
|
Publisher: |
MCB UP Ltd |
Subject: | Business development | Internal marketing | Market research | New product development | Product innovation |
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