Local brand entry and incumbent variety response : evidence from the ice cream market
Xiao Dong and H. Allen Klaiber
Year of publication: |
2021
|
---|---|
Authors: | Xiao, Dong ; Klaiber, H. Allen |
Published in: |
Agricultural and resource economics review : ARER. - Cambridge : Cambridge University Press, ISSN 2372-2614, ZDB-ID 2124969-6. - Vol. 50.2021, 2, p. 296-314
|
Subject: | ice cream | local food | nonprice competition | product entry | product-line length | Markteintritt | Market entry | Speiseeis | Ice cream | Markenartikel | Brand | Theorie | Theory |
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