Localising the packaging of foreign food brands: a case of Muslim consumers in Pakistan
Year of publication: |
2015
|
---|---|
Authors: | Khan, Huda ; Lee, Richard ; Lockshin, Larry |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 24.2015, 4, p. 386-398
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Packaging | Hedonic and utilitarian consumption | Product standardization and adaptation |
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