Location-based mobile advertisements and gender targeting
Syagnik Banerjee (Sy); Ruby Roy Dholakia
Year of publication: |
2012
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Authors: | Banerjee, Syagnik ; Dholakia, Ruby Roy |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 25516620. - Vol. 6.2012, 3, p. 198-214
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Saved in:
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