Logistics Services : ein Commodity als Differenzierungsfaktor
Year of publication: |
2011
|
---|---|
Authors: | Kasper-Brauer, Kati ; Leischnig, Alexander |
Published in: |
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen. - Wiesbaden : Gabler, ISBN 978-3-8349-2566-4. - 2011, p. 363-380
|
Subject: | Logistikdienstleister | Logistics provider | Produktdifferenzierung | Product differentiation | Dienstleistungsmarketing | Services marketing |
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