Long-term stability of ethnocentric consumer attitudes
Year of publication: |
2007
|
---|---|
Authors: | Fraering, Martin |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 23.2007, 2, p. 55-67
|
Subject: | Konsumentenverhalten | Consumer behaviour | Ethnische Gruppe | Ethnic group | Meinung | Opinion | Faktorenanalyse | Factor analysis |
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