Looks good to me : how eye movements influence product evaluation
Year of publication: |
July 2016
|
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Authors: | Shen, Hao ; Rao, Akshay R. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 3, p. 435-440
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Subject: | Eye movement | Fluency | Evaluation |
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