Looks matter in developing consumer‐brand relationships
Year of publication: |
2006
|
---|---|
Authors: | Bryan Hayes, J. ; Alford, Bruce L. ; Silver, Lawrence ; York, Rice P. |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 15.2006, 5, p. 306-315
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand management | Brand image | Brand identity | Customer relations | Buyer‐seller relationships | Relationship marketing |
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