Lose like a man : body image and celebrity endorsement effects of weight loss product purchase intentions
Year of publication: |
2019
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Authors: | Pickett, Andrew C. ; Brison, Natasha T. |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 8, p. 1098-1115
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Subject: | advertising | athlete | Body image | endorser | social comparison | weight loss | Werbewirkung | Advertising effects | Celebrity-Werbung | Celebrity endorsement | Körpergewicht | Body weight | Konsumentenverhalten | Consumer behaviour | Sportler | Athletes | Markenimage | Brand image | Ernährungsverhalten | Eating habit |
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