Loss leader or low margin leader? Advertising and the degree of product differentiation
Year of publication: |
2008
|
---|---|
Authors: | Simbanegavi, Witness |
Institutions: | Economic Research Southern Africa (ERSA) |
Subject: | Informative advertising | loss leader | low margin leader | product di¤erentiation |
Extent: | application/pdf |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Notes: | Number 105 |
Classification: | L13 - Oligopoly and Other Imperfect Markets ; L15 - Information and Product Quality; Standardization and Compatibility ; M37 - Advertising |
Source: |
-
Informative Advertising: Competition or Cooperation?
Simbanegavi, Witness, (2005)
-
Equilibrium Pricing When Only Some Goods Are Advertised
Simbanegavi, Witness, (2005)
-
Loss leader or low margin leader? Advertising and the degree of product differentiation
Simbanegavi, Witness, (2008)
- More ...
-
Exchange Rates and Product Variety
Simbanegavi, Witness, (2007)
-
Informative Advertising: Competition or Cooperation?
Simbanegavi, Witness, (2005)
-
Equilibrium Pricing When Only Some Goods Are Advertised
Simbanegavi, Witness, (2005)
- More ...