Loss Leader Pricing and Rain Check Policy
Year of publication: |
1987
|
---|---|
Authors: | Hess, James D. ; Gerstner, Eitan |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 6.1987, 4, p. 358-374
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | pricing | loss leaders | rain checks | featuring |
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