Luxury branding on the Internet: lost opportunity or impossibility?
Year of publication: |
2003
|
---|---|
Authors: | Dall’Olmo Riley, Francesca ; Lacroix, Caroline |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 21.2003, 2, p. 96-104
|
Publisher: |
MCB UP Ltd |
Subject: | Brand names | Brands | Internet | Brand image | France | United Kingdom |
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