Luxury strategy in action
ed. by Jonas Hoffmann & Ivan Coste-Maniôre
| Year of publication: |
2012 ; 1. publ.
|
|---|---|
| Other Persons: | Hoffmann, Jonas (contributor) |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Luxusgüter | Luxury goods | Branchenentwicklung | Sector development | Marketing | Online-Marketing | Internet marketing | Produktentwicklung | New product development |
| Extent: | XIV, 205 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 9 Beitr. |
| ISBN: | 0-230-35454-8 ; 978-0-230-35454-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011325958