Machiavelli, marketing, and management

edited by Phil Harris, Andrew Lock and Patricia Rees

This fascinating and cutting edge text provides an insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their relevance to the manager today

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Year of publication:	2000
Other Persons:	Harris, Phil (contributor) ; Lock, Andrew (contributor) ; Rees, Patricia (contributor)
Publisher:	London : Routledge
Subject:	Marketing \| Management \| Marketingmanagement \| Marketing management
Description of contents:	Table of Contents [external.dandelon.com]

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Extent:	Online-Ressource (xiii, 242 p) ill
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Book Cover; Title; Contents; Foreword; Introduction; Introduction; Machiavelli through the ages: 500 years on; Machiavelli's contemporaries; Machiavelli, master of liberty; Marketing; Contra postmodernism: Machiavelli on limits to the malleability of consciousness; Niccol Machiavelli as relationship marketing guru; Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics; Management; Renaissance realpolitik for modern management; From the dark to the light: ranges of the real skills of management Corporate governance: real power, Cecil King and MachiavelliPolitical management; Machiavelli, politics and modern language use in modern management; Are Machiavellian tactics still appropriate or defensible in politics?; Nicco and Charlie: a story of two political servants and of political management; Machiavellian management thought in modern times; Machiavelli and Powell: maximizing prophets; Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War; Machiavelli and human nature; End piece The myth and reality of telling the truth: the legacy of Niccol MachiavelliSelected bibliography; Biographies of contributors; Index Electronic reproduction; Available via World Wide Web
ISBN:	0-415-21669-9 ; 0-203-46217-3 ; 0-415-21670-2 ; 978-0-415-21669-2 ; 978-0-415-21669-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014292679