Macromarketing : a state of the art review
Year of publication: |
1981
|
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Authors: | Fisk, George ; White, Phillip D. |
Published in: |
Review of marketing : 1981. - Chicago : American Marketing Association. - 1981, p. 173-184
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Subject: | Absatz | Wirtschaftswissenschaftlicher Fortschrittsbericht |
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