Made in China but sold at FAO Schwarz: country‐of‐origin effect and trusting beliefs
Year of publication: |
2011
|
---|---|
Authors: | Kabadayi, Sertan ; Lerman, Dawn |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 28.2011, 1, p. 102-126
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Country of origin | Trust | Beliefs | Consumer behaviour |
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