Made in Japan, used in the West
There is an ambivalence in many people’s attitudes to Japanese business techniques in the West. An admiration for their management styles and ability to penetrate Western markets is occasionally tempered by an ill‐informed suspicion that in some way the Japanese have created – or been allowed to operate in – a less than level playing field.
Year of publication: |
2002
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Published in: |
Strategic Direction. - MCB UP Ltd, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 18.2002, 1, p. 18-21
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Publisher: |
MCB UP Ltd |
Subject: | Motor industry | Marketing strategy | Strategic planning | Japanese management styles | Hoshin Kanri | Policy management |
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