Major influence factors in children's consumer socialization
Year of publication: |
2005
|
---|---|
Authors: | Dotson, Michael J. ; Hyatt, Eva M. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 22.2005, 1, p. 35-42
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumers | Socialization | Advertising | Children (age groups) | Brands |
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