Make versus buy philanthropy : managing firm-cause relationships for strategic and social benefit
Year of publication: |
2008
|
---|---|
Authors: | Peloza, John ; Hassay, Derek N. |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 19.2008, 2, p. 69-90
|
Subject: | Corporate Governance | Corporate governance | Wohltätigkeit | Charity | Transaktionskosten | Transaction costs |
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