Making Brand Loyalty Programs Succeed
Year of publication: |
2017
|
---|---|
Authors: | Wansink, Brian ; Seed, Scott |
Publisher: |
[S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Kundenbindungsprogramm | Loyalty program | Markenführung | Brand management | Markenartikel | Brand | Erfolgsfaktor | Success factor |
Extent: | 1 Online-Ressource (20 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Wansink, Brian and Scott Seed (2001) “Making Brand Loyalty Programmes Succeed,” Journal of Brand Management, 8:3 (February), 211-222 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 1, 2000 erstellt |
Other identifiers: | 10.2139/ssrn.2715021 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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