Making customer relationship decisions: Analytics v rules of thumb
Year of publication: |
2014
|
---|---|
Authors: | Persson, Andreas ; Ryals, Lynette |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 8, p. 1725-1732
|
Publisher: |
Elsevier |
Subject: | Heuristics | Customer management | Customer lifetime value | Retail banking |
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