Making global strategies work
Year of publication: |
2003
|
---|---|
Authors: | Kim, W. Chan ; Mauborgne, Renée A. |
Published in: |
Smart globalization : designing global strategies, creating global networks. - San Francisco, CA : Jossey Bass, ISBN 0-7879-6532-4. - 2003, p. 187-223
|
Subject: | Strategisches Management | Strategic management | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization |
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