Making Italian fashion global : brand building and management at Gruppo Finanziario Tessile : 1950s-1990s)
Year of publication: |
2020
|
---|---|
Authors: | Merlo, Elisabetta ; Perugini, Mario |
Published in: |
Business history. - London : Taylor & Francis, ISSN 1743-7938, ZDB-ID 2050203-5. - Vol. 62.2020, 1, p. 42-69
|
Subject: | Biki | brand management | Corporate strategy | Giorgio Armani | Italy | Marco Rivetti | marketing | ready-to-wear fashion | resource-based theory | Ungaro | Valentino Garavani | Markenführung | Brand management | Italien | Mode | Fashion | Bekleidungsindustrie | Clothing industry | Ressourcenorientierter Ansatz | Resource-based view | Internationales Marketing | International marketing | Luxusgüter | Luxury goods | Strategisches Management | Strategic management |
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