Making the case for context : creating value from market research history
Year of publication: |
2019
|
---|---|
Authors: | Nunan, Daniel ; Yallop, Anca C. |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 61.2019, 6, p. 585-587
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Subject: | archive of market and social research | archive research | business history | historical method | market research history | Marktforschung | Market research | Unternehmensgeschichte | Business history | Wissenschaftliche Methode | Scientific method | Wirtschaftsgeschichte | Economic history | Marketingtheorie | Marketing theory |
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